Welcome to

Discover the mindset, tools, and community to elevate your life, your business, and your legacy.

See further. Stand taller. Lead with purpose.

Reach Higher in Business and Life

ARE YOU READY TO STAND OUT AND BUILD SOMETHING EXTRAORDINARY?

Here at Be the Giraffe™, we believe that your uniqueness is your greatest asset. Like the giraffe—nature’s tallest, most distinct creature—you were built to rise above, see a better path, and navigate chaos with grace.

Without the largest hearts in the animal kingdom – the giraffe wouldn’t be get enough blood to its head to support it’s elevated perspective.   We think the same applies to you.

That’s why everything we do is designed to elevate your vision, expand your thinking, and equip you with the tools, frameworks, and support to help you innovate with clarity and create with purpose.

Don't blend in

Whether you’re scaling your business, making your next big move, or simply trying to rediscover your mission… You’re in the right place. Be the Giraffe™ is your space to grow smarter, live bolder, and lead with heart.

Explore the Four Giraffe Paths

Be the Giraffe TV

Dive into bold conversations with visionary leaders on Be the Giraffe TV. Real stories. Bold ideas. Visionary lessons.
WATCH NOW

Giraffe University

Fuel your growth with books, training, and transformational wisdom.
START LEARNING

Giraffe Accelerator

Break through barriers with the Giraffe Accelerator—our strategic growth system that saves you up to 40% on your taxes.
LET’S GROW

Giraffe Money

Build, protect, and pass on wealth the way the top 1% do, estate planning and wealth optimization done right.
LEARN MORE

Choose your path and take the next step in your journey.

Your Path to Impactful, Enjoyable Wealth

Who is Chris jarvis?

Entrepreneur / Financial Engineer / 19X Author

For three decades, this mathematician has helped millionaire entrepreneurs and billionaire families build exceptional wealth and enjoy extraordinary impact.

Along the way, he discovered the unusual paths to standing out and reaching the highest levels of success. More importantly, Jarvis found ways to save meaningful time, reduce stress and uncertainty, and eliminate millions of dollars of unnecessary expenses and taxes.

Jarvis is the proverbial man with the plan; the sort of financial fixer that one sees in movies and television shows.”

– HONORABLE ANDREW L. BRASHER
U.S. Circuit Judge, United States Court of Appeals, Eleventh Circuit

WHAT OUR CLIENTS ARE SAYING

“I love Chris’ brilliant intellect, wonderful sense of humor, and no-BS approach to business and life. Chris is first and foremost a teacher who wants to help people by eliminating the unnecessary stress and aggravation around money. His motives are pure, and his advice is invaluable.”

 

– JACK CANFIELD
World’s #1 Success Coach

“Chris Jarvis is amazing. One of the smartest voices in business today.”

 

– RON PENNA
Founder, Quest Nutrition

“The answers were game-changing. I’ve built more in 6 months than I did in 6 years.”

 

– HANNA HERMANSON

“Chris has one of the most innovative minds I’ve ever encountered. His creativity combined with his in-depth knowledge of accounting, tax, law, and insurance is a unique blend of skill sets that produces amazingly productive solutions and opens your eyes to business opportunities you may never have imagined. Everything Chris writes is worth reading … more than once!”

 

– GORDON LOGAN
Founder and Chairman of SportClipa
International Franchise Association Entrepreneur of the Year
and Hall of Fame Award Recipient

“Chris helped me prep for an 8-figure exit.”

 

– DAN ACETI

“This is what every founder needs: truth, clarity, and a plan.”

 

– OLIVIA REYES
Entrepreneur & Advisor

“The Venture Cafe community found your big picture thinking and practices both inspiring and useful. You’re a real giraffe and welcome here anytime.”

 

– SHAWN HAKIMI
Director, Venture Café Cambridge

“What the 150 agents in the audience received far surpassed our greatest expectations. You spoke from the heart and connected with us on an emotional level. Your talk was the highlight of the three-day conference. I highly recommend any sales or service organization to take advantage of an opportunity to bring you in as a speaker or strategic advisor.”

 

– MATT SMITH
Agency Director
Symmetry Financial Group

“Over the past twenty-five years, I have seen Chris innovate in multiple industries and motivate people from diverse backgrounds and experi-ences. His unusual combination of technical ability and emotional intell-gence allow him to simplify very complicated situations so problems can be overcome quickly and easily.”

 

MOHANJIT JOLLY
Founding Partner, Iron Pillar. Former Partner, DJ and Garage Technology Ventures

“Jarvis is the proverbial man with the plan; the sort of financial
fixer that one sees in movies and television shows.”

 

HONORABLE ANDREW L. BRASHER
U.S. Circuit Judge,
United States Court of Appeals, Eleventh Circuit

See Differently. Business differently.

Be The Giraffe TV broadcasts every week to 34 million home on NowMedia TV networks.

Subscribe for free resources and bonus events with our special guests

Be The Giraffe TV on NowMedia

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calling all impact-driven entrepreneurs!

If you have an inspiring story, your business helps small businesses grow and prosper, and you want to elevate your exposure and your impact, Contact us about being a guest on the tv show, faculty for Giraffe University, and a key strategic partner for the Giraffe Accelerator.

Giraffe University

Elevate your thinking. Expand your reach.

Learn How to Stand Out and Reach Higher with Giraffe University

Dive into courses, books, masterclasses, monthly trainings, and special resources from BTG TV Guests and GU Faculty.   Specially curated in partnership with 3FManagement.com.

Giraffe Accelerator

Stop Wasting Time and Money – and Start Growing Faster

Most businesses stall because they are wasting time and money. In the Giraffe Accelerator, led by Jarvis Morris, you’ll learn how to rethink your business from the roots up—scaling smarter, not harder. You will learn how to access growth capital through business tax incentives and save time with invaluable lessons from our experts and partners.

Your Path to Impactful, Enjoyable Wealth

Money should bring you freedom and joy, not create stress and anxiety.  90% of your multigenerational wealth planning can be accomplished in 90 days.  Stop wasting time with advisors you’ve outgrown.  Explore high-level financial strategies to protect your assets, reduce taxes, and build something that outlives you.

Giraffe Money

Confidence in your future, clarity in your finances.

Why Giraffe?

Because rising above doesn’t mean going it alone.

Our community of founders, creators, and forward-thinkers exists to support one another in building not just profitable ventures—but meaningful lives. 

Here, you’ll learn how to challenge the status quo, leverage what makes you different, and play the long game.

Our Approach

We blend deep expertise with direct guidance. Our resources don’t just inspire—they deliver. 

Expect proven strategies, real-world examples, and plenty of moments that challenge the way you think (in the best way).

Join the The Tower Community

Monthly insights. VIP event access. Bonus content.

Join thousands of bold leaders who are building smarter, living richer, and leading with purpose.

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What You’ll Gain

  • A clearer vision of what’s possible (and how to get there)
  • Tools that help you think bigger—and execute faster
  • A tribe that gets you

Your Journey Starts Here

Take our fast and fun 4-minute quiz to reveal your core strength and unlock your most effective path forward.